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How does your process actually work?I use a streamlined system for working with clients (why make it complicated, right?). One-Time Projects: Discovery call: First, we have a discussion over Zoom or by phone (I prefer Zoom!). We'll discuss your project needs and generally see if we’re a good fit. This sets the groundwork for our working relationship and gives me an opportunity to get an understanding of your business and how I may be able to help you. You can request this session on the Contact page. I'll send you my Calendly link for scheduling at that time. Project Proposal: If we think we're a good fit to work together, I’ll create a proposal for the services I recommend for your project. At this stage, we’ll speak more in detail about the timeline, deliverables, and process for your project. Acceptance, contract, and 50% deposit: If you’d like to move forward, then I’ll send over a finalized agreement for you to sign and an invoice (electronically via FreshBooks) for 50% of the project fee. Once I have the signed agreement, and the invoice paid, I can get started! Project Delivery: I will create your content in either MS Word or Google Docs based on your preference. Once I deliver the project, you'll have an opportunity for two rounds of revisions. The balance of your invoice will become due upon the final delivery of the work. Monthly Retainers & Hourly Agreements: Same process as a One-Time project except you will be invoiced monthly, and your content will be delivered on an ongoing basis based on the editorial calendar and project deadlines we establish.
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Can a content writer help my business?If you're looking for a reason to hire a skilled content writer, there are many. Content writers bring tremendous value. They can assess your situation, pointing out gaps and opportunities that can have a direct impact on your bottom line. Content marketing is not a "once and done" exercise; it's an ongoing operational activity that every business should be performing. Because most companies don't have the skills, time, or resources to produce and curate content on a regular basis, partnering with a professional writer is a wise decision.
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What's the difference between B2B and B2C?B2B, or business-to-business, are companies that market products or services to other businesses (e.g. medical supply, auto parts manufacturers). B2C, or business-to-consumer companies, serve consumers directly (e.g. dentists, restaurants). B2B and B2C content and copywriting are unique specialties because they each use specific tones and techniques to reach the intended audience.
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How long have you been a content writer?I've been writing for clients for two years, and I trained extensively for three years. I am certified in multiple writing disciplines, and I continue to pursue continuing education offerings through my industry affiliations (there's always something new to learn!). I'm also a member of the Professional Writers Alliance. My extensive background in consulting and program management made for a smooth transition into the world of content creation!
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What type of training do you have?I am trained and certified by AWAI (American Writers and Artists) in Content, SEO, UX, Sales Enablement, and B2B writing. I am also a member of the Professional Writers Alliance.
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What do you charge?My rates vary based on your business/industry, the project, and the scope and complexity of the work. To provide you with an exact amount, we'll need to jump on a call so I can create a proposal specifically for you! I do base my pricing on current industry rates. Yes...you can find writers online via content mills or freelancer websites for cheaper. But you don't receive the same level of professionalism, skill, and quality at their rates.
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What does a content writer do?Content writers support the world of marketing and advertising with words. Those words are meant to reach a target audience and communicate in a way that excites, informs, educates, and ultimately inspires the reader to take some type of action. From brochures and advertisements to blog posts, case studies, and websites, they all depend on the well-crafted written word.
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What industries do you write for?With a long career spent in healthcare IT, consulting, and project management, I do a lot of writing for these sectors. But my background also extends to horses (I love all things equine!), real estate (I'm a licensed agent in the state of TX), pet services, elder care, fitness (former bodybuilder!), nutrition (I'm 100% plant-based), and faith-based initiatives. I have also supported clients in the industrial lifting and controls sector. Let's jump on a Discovery Call and see if I'm a good fit for your business!
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What's the difference between a content writer and a copywriter?I get asked this quite a bit! Content is typically used to not only inform the reader but often to educate them, answer questions, and ultimately lay the groundwork that will help the reader make a decision about a product or service. Common content types include case studies, newsletters, blog posts, and white papers. Copywriting is more emotionally driven and focused on a specific "call to action" that leads to a sale/purchase. Copywriting deliverables include emails, social media, advertisements, catalogs, landing pages, and sales letters. Some writers specialize in just one of these disciplines, while others write both content and copy.
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Would it be possible to see some samples of your work?Certainly! Check out the links on the Portfolio page to view some of the work I've completed for other clients.
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