Is marketing your business keeping you awake at night?
Businesses are grappling with the need to differentiate, solidify their brands, get inside the mind of their ideal customer, and maintain a steady stream of clients. Compound these challenges with supply chain concerns, staff retention issues, economic turbulence, increased competition, and the constant evolution of technology...it can be overwhelming.
As a successful marketing director, sales leader, business owner, or entrepreneur, you know that 89% of buyers conduct online research before considering a purchase. You've probably heard of SEO and UX, but you might not be sure why they're important to your company and your prospective customers. You're also concerned about nurturing relationships with your existing customers, and you're confident that if your sales team had the right tools they could exceed your revenue targets. Believe it or not...content marketing addresses all of these concerns and many more.
Clearly, you need to focus on running and growing your business. Don't struggle with your content marketing; let me take this business-critical activity off of your plate.
Let's put a plan together so you can get some sleep!
So...what's the secret to connecting with your ideal customer?
Understanding their INTENT as they move through the "buyer's journey". Customer intent should drive content creation. The trick is providing the right type of content...at the right time.
Content Marketing shows your customer that you "speak their language", you understand their goals and pain points, and that you have the solution to their problem.
The primary focus of your content should always be your customer...not you. When your messaging resonates with your target audience, you're well on your way to positioning your business to go to the next level.
I offer a variety of service options that can help!
Building Trust & Authority
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Blogs and Articles
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E-Newsletters
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Case Studies
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Presentations
Increasing Online Traffic
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SEO Copywriting
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Website Audits
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Social Media
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Persona Development
Improving UX & Sales
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Web Copy & Emails
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Sales Enablement Copy
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Home & About Pages
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Product Pages
SERVICES
Marketing Industry Statistics Demonstrate
The Value of Content Marketing
72%
91%
50%
56%
Marketers Using Content Marketing
(Content Marketing Institute)
Marketers Achieved Success With Content Marketing
(Semrush)
Marketers Outsource Their Content Marketing
(Content Marketing Institute)
Marketers Say Blogging Is Effective
(Hubspot)
