Is marketing your business keeping you awake at night?
Businesses are grappling with the need to differentiate, solidify their brands, get inside the mind of their ideal customer, and maintain a steady stream of clients. Compound these challenges with supply chain concerns, staff retention issues, economic turbulence, increased competition, and the constant evolution of technology...it can be overwhelming.
As a successful marketing director, sales leader, business owner, or entrepreneur, you know that 89% of buyers conduct online research before considering a purchase. You've probably heard of SEO and UX, but you might not be sure why they're important to your company and your prospective customers. You're also concerned about nurturing relationships with your existing customers, and you're confident that if your sales team had the right tools they could exceed your revenue targets. Believe it or not...content marketing addresses all of these concerns and many more.
Clearly, you need to focus on running and growing your business. Don't struggle with your content marketing; let me take this business-critical activity off of your plate.
Let's put a plan together so you can get some sleep!
So...what's the secret to connecting with your ideal customer?
Understanding their INTENT as they move through the "buyer's journey". Customer intent should drive content creation. The trick is providing the right type of content...at the right time.
Content Marketing shows your customer that you "speak their language", you understand their goals and pain points, and that you have the solution to their problem.
The primary focus of your content should always be your customer...not you. When your messaging resonates with your target audience, you're well on your way to positioning your business to go to the next level.
I offer a variety of service options that can help!
And what about AI? How does it figure into the equation?
AI platforms are indeed revolutionizing the way content is created, distributed, and analyzed. These tools utilize natural language processing (NLP) algorithms to understand and mimic human-like writing.
AI can serve as an amazing tool, condensing research time, generating ideas, and analyzing large amounts of data.
And although it can generate a variety of content types fairly well (depending on the quality of the instructions provided!) it cannot replicate your brand voice or communicate with the level of empathy and insight only a human can.
You should leverage the power of AI in a way that makes sense for YOUR business. I can help!
Building Trust & Authority
Blogs and Articles
Increasing Online Traffic
Improving UX & Sales
Sales Enablement Copy
Home & About Pages
Marketing Industry Statistics Demonstrate
The Value of Content Marketing
Marketers Using Content Marketing
(Content Marketing Institute)
Marketers Achieved Success With Content Marketing
Marketers Outsource Their Content Marketing
(Content Marketing Institute)
Marketers Say Blogging Is Effective
“Our clients are quick to sing praises regarding the blog work Pamela has done. They are well researched, engaging to read, and show a major understanding of the material that other copywriters had fallen short on. ”
Kate Kelly, Content & Community Director